What are the characteristics and design principles of colored paper box packaging design?

2024-08-28 09:29

The characteristics of color box packaging design are mainly reflected in practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of design, which mainly considers the function and role of the product, which can be reflected through the material, structure, shape and pattern of the packaging. The functions and uses of commodities are different, and the requirements for the practicality of packaging design are also different. Aesthetics requires combining various factors to design a packaging product design that conforms to the characteristics of the times, national characteristics, and outstanding aesthetics.

Economy is to obtain the maximum product effect with the least cost investment. Originality is to be good at being innovative, but not out of touch with society and the times, and to contain new features in the ordinary form on the surface. The characteristics of color box packaging design are mainly reflected in practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of design, which mainly considers the function and role of the product, which can be reflected through the material, structure, shape and pattern of the packaging. The functions and uses of commodities are different, and the requirements for the practicality of packaging design are also different. Aesthetics requires combining various factors to design a packaging product design that conforms to the characteristics of the times, national characteristics, and outstanding aesthetics. Economic efficiency is to obtain the maximum product effect with the least cost investment. Originality is to be good at being innovative, but not out of touch with society and the times, and to contain new creations in the ordinary form on the surface.

Commodity color box packaging is mainly divided into two categories: transportation packaging and sales packaging. Sales packaging is the packaging that directly meets and uses consumers. In addition to performance, it should also have strong artistry, and its shape and structural design should meet the requirements of "scientific, beautiful, and marketable". When designing, we must consider not only the scientific and reasonable problems of the structure, but also the beauty of the shape and decoration. Excellent packaging shape and structural design can not only accommodate and protect the goods, beautify the goods, and promote the sales of the goods, but also be easy to carry, use, display and transport.

When designing, first of all, the overall design requirements should be met, and secondly, the relationship between structural design, shape design and decoration design should be taken into account, that is, the structural design should be based on the characteristics of the packaged products, environmental factors and user requirements. Reasonably design the box cover, box bottom, adhesive flap, dustproof flap and other components of the paper box. It should not only meet the principle of overall design, but also be coordinated with the requirements of modeling and decoration design; modeling and decoration design should start from an aesthetic point of view and emphasize the display of packaging. In addition, size and strength design are also an important part of carton design, which not only affects the appearance quality of the product, but also affects the production and circulation costs. Creation. 

Commodity color box packaging is mainly divided into two categories: transportation packaging and sales packaging. Sales packaging is packaging that directly meets and uses consumers. In addition to performance, it should also have strong artistry, and its modeling and structural design should meet the requirements of "scientific, beautiful, and marketable". When designing, we should consider not only the scientific and reasonable problems of structure, but also the beauty of modeling and decoration. Excellent packaging modeling and structural design can not only accommodate and protect commodities, beautify commodities, and promote the sales of commodities, but also be easy to carry, use, display and transport. 

When designing, first of all, it should meet its overall design requirements, and secondly, it should take into account the relationship between structural design, modeling design and decoration design, that is, the structural design should be based on the characteristics of the packaged products, environmental factors and user requirements. Reasonably design the box cover, box bottom, adhesive flap, dust flap and other components of the paper box. It should not only meet the principle of overall design, but also be coordinated with the requirements of shape and decoration design; shape and decoration design should start from the aesthetic point of view and emphasize the display of packaging. In addition, size and strength design is also an important part of carton design, which not only affects the appearance quality of the product, but also affects the production and circulation costs.