Application characteristics of self-adhesive printing
2024-08-28 09:27
Self-adhesive labels, packaging printing field, special ink labels, packaging label printing
In recent years, with the continuous development of my country's economy, the market competition in the field of packaging label printing has become increasingly fierce. The competition of homogeneous products has forced major printing companies to rely on price wars to gain more market share. Faced with lower and lower product prices and thinner profits, self-adhesive label printing companies urgently need some special processes to increase the added value of products, among which the application of special inks is an important means. Huayi Label shares with you some special inks that can be used in the fields of self-adhesive labels and packaging printing.
Metallic effect ink
In self-adhesive label printing, metal effects are widely used, especially in some high-end cosmetics and wine labels. The application of metal effects is particularly common. If the label wants to show a metallic effect, the traditional process is generally to use aluminum foil self-adhesive materials for printing. However, due to the high cost of this method, many printing companies have begun to try to use the process of printing metal effect ink on coated paper to replace aluminum foil self-adhesive material printing. It has to be said that the metallic luster of metal effect ink printed on coated paper is much worse than that of aluminum foil self-adhesive material printing, and the replacement effect is not ideal. So, is there a better solution?
There is a kind of metallic effect ink on the market, which can achieve the same metallic effect as aluminum foil paper self-adhesive material after printing. This ink is mirror silver ink. It should be noted that this ink is usually used in gravure printing equipment, so it is more suitable for combined label printing equipment with gravure printing units.
In addition to mirror silver ink, there is also a pearlescent effect ink, which contains pearlescent pigments of various diameters and colors, which can make the ink present a pearlescent metallic luster effect after printing. The pattern printed with pearlescent ink will have a pearl luster and a certain degree of color change effect at different angles, which is an effect that traditional aluminum foil paper self-adhesive materials do not have. This ink is often used in daily chemical and cosmetic label printing to set off the characteristics of the product. For example, the pearl cream cosmetic label uses pearlescent ink to print a specific pattern, which will present a strong decorative effect.
